Background
A Penang-born photographer specialised in conceptual photography, Joie became an X-Photographer （brand ambassador） of Fujifilm Malaysia in 2017 and a brand Collaborator/Influencer of Profoto of Sweden since 2022.
Joie is the active and creative visual creator of Allspire Picsmedia who started producing his world of imagination at a young age. He speaks his mind and expresses his passion with pictures. He started embarking as a freelance wedding photographer and turned professional as he stepped into the fashion world, his desire for conceptual expressions is one of the reasons he founded Allspire Photography in 2009.
FASHION
His ideas and stories were transformed into mesmerising images, making him one of Malaysia's major fashion photographers. His covers for BACKSTAGE PROFESSIONAL magazine were probably the best examples that portrayed trends and messages stylishly. He has worked with numerous local and international top models & celebrities including Amber Chia, Chris Tong Bing Yu, Cheryl Lee Xin Yi, Yeo Yann Yann and many more.
portraiture
His training in contemporary dance, ballet, and stage lighting design sets him apart from other photographers where he creates awe-inspiring dance portraits to a whole new level. He was the official photographer for the Beijing International Dance Festival in 2016 and the lead photographer for the George Town Festival between 2011–2018. in 2024, he was again invited to the George Town Festival to share his insights with fellow youngsters and inspire emerging photographers.
With his profound feelings for performing arts and creativity, he freezes emotions and movements amazingly. He has seized countless split seconds into breath-taking shots for internationally renowned dance performances by Akram Khan, Sidi Larbi, Shaun Parker, Riki Von Valken, Yuko Kawamoto and Aida Redza.
EXHIBITIONS
Joie has had solo photography exhibitions throughout various locations:
(1) IMAGINARIUM (the Camera Museum, Penang)
(2) LAUGHING PENANG (collection of Ministry of Tourism Malaysia),
(3) STILL. MOTION. ENGAGE (CENDANA funded), and
(4) CULTURAL DIPLOMACY (Ministry of Tourism, Arts & Culture funded) - a project that has travelled to various places from Malaysia to Russia
Joie is driven to pursue his artistic visions and continues shuttling between reality and fantasy to create immersive experience for audience. Besides embracing his wildest dream in the creative world, he is also commercially engaged in fashion, stage performance, advertising & corporate, and architecture & interior design photography.